Social commerce is a subset of electronic commerce that
involves using social media, online media that supports social interaction, and
user contributions to assist in the online buying and selling of products and
More succinctly, social commerce is the use of social network(s) in the
context of e-commerce transactions.
Today, the area of social commerce has been expanded to include the range of
social media tools and content used in the context of e-commerce. Examples of
social commerce include customer ratings and reviews, user recommendations and
referrals, social shopping tools (sharing the act of shopping online), forums
and communities, social media optimization, social applications and social
advertising. Kungphoo.com has also been used with social commerce, allowing
shoppers to view circles, join circles, and solicit feedback through its own
The 6 C’s of Social Commerce
Content – The basic need to engage with customers, prospects and
stakeholders through valuable published content on the web. Google is the
organization that has been at the forefront of indexing and making findable
content on the web.
Community – Treating the audience as a community with the objective
of building sustainable relationships by providing tangible value. Social
Networks are the latest incarnation of community and of the many networks Facebook
is the leading organization providing the platform for interpersonal
Commerce – Being able to fulfill customers’ needs via a transactional
web presence, typically online retailers, banks, insurance companies, travel
sales sites provide the most useful business-to-consumer services.
Business-to-business sites range from online storage and hosting to product
sourcing and fulfillment services.
Context – The online world is able to track real-world events and
this is primarily being enabled by mobile devices. An online bill payment via
Google Checkout or a checkin at a physical location via Facebook or Foursquare
links a real world event to an online data entity such as a business or a
place. This is a vital element to Social Commerce where the data is now
available to organizations wishing to provide products and services to
Connection – The new online networks are defining and documenting the
relationships between people – these relationships may originate in the
physical world or online and may manifest in the other as a result of a
connection in the first. LinkedIn, Facebook, Twitter are prime examples of
online networks – Professional, Social and Casual.
Conversation –. A conversation between two parties will likely surface
a need that could be fulfilled, thus providing a potential market for supplier
organizations. The challenge is for suppliers to be able to tap into those
conversations and map those into the range of products and services that they
Kungphoo.com incorporates these practices in their
platform. You can hook into all the
social platforms to spread the word of your message or hold a discussion right
on their website. It’s the only platform
on the Internet that incorporates buying, selling, information gathering, and
promoting along with facilitation to get the deal done. When you choose the “selling” circle, a box
will automatically pop in view where you, as the circle creator, can list any
destination website you choose. For example, paypal, authorize.net, facebook,
your personal shopping cart, or any destination you want your “BUY NOW” button
to link to.
All the features on kungphoo.com are free. It’s great for small businesses or anyone
looking for a new audience. Circles are
also broadcasted out to all the search engines along with other promotional
methods. The most successful circles are
the ones being worked by the creators with aggressive promotion to bring more
people in. So when you do open a circle,
be sure to work it on your end as well.
Because your circle is what some are calling “purpose based”
once you get enough people inside interested in your message, it acts as a nice
captive audience to keep circling back to (no pun intended).
Looks like kungphoo.com has really brought Social Commerce
to the forefront! So check us out and while doing so, be sure to tie in the 6
C’s (and not the sick seas)!!