The internet is an amazing place to do business as you can reach an audience around the world as apposed to a small local radius. Its also a VERY noisy place to do business with media and news coming in from multiple sources, people really don’t have much of an attention span.
Here are a few questions to consider about your business, website or blog when thinking about getting noticed online.
Whats your favorite thing about your business? Although this is a singular perspective from yourself, if you don’t have anyone to ask its the only place to start. Once you can identify this, than you can start asking your customers to see if this is something you want to focus your marketing on.
What makes you really different? What are you REALLY doing differently from the competition? There are small things you can do that will make a difference, but what is that BIG difference that will gain and keep you customers, readers etc…
Why does someone want to buy from you rather than a competitor? This can be a tough question to ask yourself, but you really need to be honest with yourself. Because we know people buy from people that they know, like and trust. So if your not getting sales this doesn’t necessarily mean that people don’t like you. Many times it has to do with perception, since you may not be directly involved in a sale, such as online – but even your website is a reflection of who you are.
How do you stand out in this noisy Socially Driven world? If you see where we are going with this, all these questions kind of go together. This one is really the most important, because even if you have nailed all the other ones it wont matter if you don’t stand out and make that initial point of contact or awareness. This is why standing out and getting noticed is more than crucial, especially when you are conducting commerce online.
Being honest with yourself in business can be difficult, but if we start to raise questions to ourselves and than validate them in the marketplace, it can really be helpful.
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