man with bald head stamped with barcode - identity

There are four factors that influence purchase decisions that are somewhat intertwined.

The first one is pretty easy right, you needs something, you go out and buy it right?  A lot of the bigger blue chip companies support your needs purchases – toilet paper, food, gas, etc ( all those consumer staples companies ).  Its not as simple as it sounds, because although they have the staples you NEED TO BUY they still also have a lot of competition.  They spend tons of money on branding, sales, distribution r & d and fighting for shelf space to stay top of mind with consumers.

The second, WANTS BASED is a little more complicated, although needs based purchases do play on our emotions slightly, there is a big emotional factor when it comes to wants.  You don’t really need the latest and greatest smartphone with the over sized screen, or the newest car model with cameras at every angle and self driving capabilities.

Than, you have PRICE and EMOTION, which can almost be considered sub-factors that fall under needs and wants when it comes to actually pulling the trigger on a purchase.  The price is just so good you cant walk away  ( “wow, I cant pass this deal up” ) OR the seller has painted such a good picture in your mind, that you cant  walk away.

Here’s an interesting tidbit, sometimes people will spend more than they want to spend or can afford to spend on a need OR want when there is an emotional factor involved.  This where intertwining comes into place with emotions coming into play at almost every level.

So lets go back to PAINTING A PICTURE, its a big factor, why?  The picture you paint in the mind of potential customers will influence purchase decision and determine whether the asking price is inline with the product or service offered. That’s why you always hear things like “you get what you pay for” or ” the lowest price is not always the best. “

These are preconceived value expressions that have been embedded into consumers from their past experiences and experiences of their inner circle.  They understand the price / value formula and that is why its very important to take these components into consideration when implementing a pricing strategy.

(http://www.kungphoo.com) is an easy to use, dynamic social marketing and commerce platform. You can buy, sell, promote or search for anything collectively with like-minded individuals by creating purpose-based ‘circles’ that people can join to talk about or take advantage of. Listings are promoted within the kungphoo marketplace, Social Media and across the web.

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online war ecommerce marketplace

Marketplaces Vs Ecomm – who’s winning the online war?

There are two schools of thought for Small Businesses or online retailers looking to push product through the web…

So what’s the correct answer?

Should you be advertising products on Marketplaces or an ecommerce website and what the heck is the difference?

Here is the MAJOR difference and why most people are doing both.

Your own ecommerce website is great, but you are limited to driving people there directly from outside sources such as search engines, social media, or content creation.

Marketplaces bring in people from all walks of life, searching for all different things – the STUMBLE UBON effect – no pun intended.

What does that mean for your business, product, or service that you are advertising?

UNITENDED PURCHASES

The truth, not all people want to buy from just one business, they want CHOICE, COMPETITION, VALUE, INFORMATION – the marketplace provided all these things for consumers and drives down PRICE!

Most Marketplaces or classified websites are very keen when it comes to indexing your ads with keywords, and you can control those terms for SEO purposes making you appear on even more search engines.

An ecommerce website is a larger commitment for the business owner, while posting on classified sites or in marketplaces many times can be free and fast exposure to s slew of people seeking what you are selling – where else do you find that???????????????????

(http://www.kungphoo.com) is an easy to use, dynamic marketplace and commerce platform. You can buy, sell, promote or search for anything individually or collectively with like-minded individuals, by creating purpose-based ‘circles’ that people can join to talk about or take advantage of. Listings are promoted within the kungphoo marketplace, Social Media and across the web.  There is nothing like it on the web, so join today and start advertising free!

 

why u mad pissed off angry

Do I have your attention?  Good, because if I don’t I have not done my job and you will never read this.

Here is the ugly truth folks…

To succeed in business you need to piss a ton of people off.

You need to rise above obscurity – In this world there is so much NOISE that you need to take things to the extreme to get your message heard.

What does this mean for your business????

  • An absurd amount of emails
  • An obscene amount of calls
  • A ludicrous amount of tweets
  • A ridiculous amount of posts EVERYWHERE!
  • Tons of voicemail’s
  • Repeat
  • Repeat
  • Repeat

Why are successful people hated???… Because they are heard!

Success breeds haters and the more haters you have the more success you will have.

Don’t feel bad sending 10 tweets in a row or 5 repeat tweets or calling the same client or prospect 10 times…

The people who get annoyed by your 5th tweet weren’t going to use your product anyway, and the client or prospect you call on the 10th time… if they are successful or worthy of your business they will appreciate the follow-up.

If you have something good you need to let people know about it, they are busy and they don’t care until you make them care….

Get as many haters as you can and piss off as many people as you can, that is how you get heard not by worrying that someone will get annoyed from that extra phone call or unfollow you on the social network… those people will never become your clients anyway….

(http://www.kungphoo.com) is an easy to use, dynamic marketplace and commerce platform. You can buy, sell, promote or search for anything individually or collectively with like-minded individuals, by creating purpose-based ‘circles’ that people can join to talk about or take advantage of. Listings are promoted within the kungphoo marketplace, Social Media and across the web.  There is nothing like it on the web, so join today and start advertising free!