man with bald head stamped with barcode - identity

There are four factors that influence purchase decisions that are somewhat intertwined.

The first one is pretty easy right, you needs something, you go out and buy it right?  A lot of the bigger blue chip companies support your needs purchases – toilet paper, food, gas, etc ( all those consumer staples companies ).  Its not as simple as it sounds, because although they have the staples you NEED TO BUY they still also have a lot of competition.  They spend tons of money on branding, sales, distribution r & d and fighting for shelf space to stay top of mind with consumers.

The second, WANTS BASED is a little more complicated, although needs based purchases do play on our emotions slightly, there is a big emotional factor when it comes to wants.  You don’t really need the latest and greatest smartphone with the over sized screen, or the newest car model with cameras at every angle and self driving capabilities.

Than, you have PRICE and EMOTION, which can almost be considered sub-factors that fall under needs and wants when it comes to actually pulling the trigger on a purchase.  The price is just so good you cant walk away  ( “wow, I cant pass this deal up” ) OR the seller has painted such a good picture in your mind, that you cant  walk away.

Here’s an interesting tidbit, sometimes people will spend more than they want to spend or can afford to spend on a need OR want when there is an emotional factor involved.  This where intertwining comes into place with emotions coming into play at almost every level.

So lets go back to PAINTING A PICTURE, its a big factor, why?  The picture you paint in the mind of potential customers will influence purchase decision and determine whether the asking price is inline with the product or service offered. That’s why you always hear things like “you get what you pay for” or ” the lowest price is not always the best. “

These are preconceived value expressions that have been embedded into consumers from their past experiences and experiences of their inner circle.  They understand the price / value formula and that is why its very important to take these components into consideration when implementing a pricing strategy.

(http://www.kungphoo.com) is an easy to use, dynamic social marketing and commerce platform. You can buy, sell, promote or search for anything collectively with like-minded individuals by creating purpose-based ‘circles’ that people can join to talk about or take advantage of. Listings are promoted within the kungphoo marketplace, Social Media and across the web.

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online war ecommerce marketplace

Marketplaces Vs Ecomm – who’s winning the online war?

There are two schools of thought for Small Businesses or online retailers looking to push product through the web…

So what’s the correct answer?

Should you be advertising products on Marketplaces or an ecommerce website and what the heck is the difference?

Here is the MAJOR difference and why most people are doing both.

Your own ecommerce website is great, but you are limited to driving people there directly from outside sources such as search engines, social media, or content creation.

Marketplaces bring in people from all walks of life, searching for all different things – the STUMBLE UBON effect – no pun intended.

What does that mean for your business, product, or service that you are advertising?

UNITENDED PURCHASES

The truth, not all people want to buy from just one business, they want CHOICE, COMPETITION, VALUE, INFORMATION – the marketplace provided all these things for consumers and drives down PRICE!

Most Marketplaces or classified websites are very keen when it comes to indexing your ads with keywords, and you can control those terms for SEO purposes making you appear on even more search engines.

An ecommerce website is a larger commitment for the business owner, while posting on classified sites or in marketplaces many times can be free and fast exposure to s slew of people seeking what you are selling – where else do you find that???????????????????

(http://www.kungphoo.com) is an easy to use, dynamic marketplace and commerce platform. You can buy, sell, promote or search for anything individually or collectively with like-minded individuals, by creating purpose-based ‘circles’ that people can join to talk about or take advantage of. Listings are promoted within the kungphoo marketplace, Social Media and across the web.  There is nothing like it on the web, so join today and start advertising free!

 

why u mad pissed off angry

Do I have your attention?  Good, because if I don’t I have not done my job and you will never read this.

Here is the ugly truth folks…

To succeed in business you need to piss a ton of people off.

You need to rise above obscurity – In this world there is so much NOISE that you need to take things to the extreme to get your message heard.

What does this mean for your business????

  • An absurd amount of emails
  • An obscene amount of calls
  • A ludicrous amount of tweets
  • A ridiculous amount of posts EVERYWHERE!
  • Tons of voicemail’s
  • Repeat
  • Repeat
  • Repeat

Why are successful people hated???… Because they are heard!

Success breeds haters and the more haters you have the more success you will have.

Don’t feel bad sending 10 tweets in a row or 5 repeat tweets or calling the same client or prospect 10 times…

The people who get annoyed by your 5th tweet weren’t going to use your product anyway, and the client or prospect you call on the 10th time… if they are successful or worthy of your business they will appreciate the follow-up.

If you have something good you need to let people know about it, they are busy and they don’t care until you make them care….

Get as many haters as you can and piss off as many people as you can, that is how you get heard not by worrying that someone will get annoyed from that extra phone call or unfollow you on the social network… those people will never become your clients anyway….

(http://www.kungphoo.com) is an easy to use, dynamic marketplace and commerce platform. You can buy, sell, promote or search for anything individually or collectively with like-minded individuals, by creating purpose-based ‘circles’ that people can join to talk about or take advantage of. Listings are promoted within the kungphoo marketplace, Social Media and across the web.  There is nothing like it on the web, so join today and start advertising free!

 

selling product vs selling a brand

All too often businesses are tempted to focus on the product they have for sale, rather than their brand…

So what are you really selling?

-Sellers of products are short lived…

-Sellers of brands create brand loyalty and relationships…

So why the focus on product?

-A product you can touch and feel and explain

-A brand has to be imagined and massaged

It’s easy to say, “we have the best and cheapest trinket on the market,”and yes, in some industries that works, but those are not the industries you want to be in or the customers you want.

A customer focused only on price will shop anywhere and everywhere to get the best price, they don’t care about your brand, your yelp rating, or how many likes you have on facebook… Most likely they aren’t coming back to you, because the next time around it’s likely they will find it cheaper somewhere else  – Understandable.

BUT – what if your branding resonates with customers, so they won’t go somewhere else, in fact, they refuse to deal with anyone else? Does this happen?

Have you ever had such a good experience somewhere, that you were actually happy to pay more, and you couldn’t wait to tell everyone you knew about the experience – maybe it was a level of professionalism, an attention to detail you have never seen, a level of expertise in the respective field you have never encountered, ease of use of the product – whatever it was it just sat well with you.

Folks, this part of your brand, and a big part – your mission statement as a business, as to what is important to you, to deliver to your customers and stick to in your business plan, day in and day out.

Your brand is more than your logo or tag-line, you see these are just eye catching tools that represent your mission statement as a business.

When you have a powerful mission statement that truly differentiates you, it will impact your brand and your customers –  You won’t just be selling a product, you will be selling a brand.

Follow the PHOO!

(http://www.kungphoo.com) is an easy to use, dynamic social marketing and commerce platform. You can buy, sell, promote or search for anything collectively with like-minded individuals by creating purpose-based ‘circles’ that people can join to talk about or take advantage of. Listings are promoted within the kungphoo marketplace, Social Media and across the web.

Small Business Can’t Run On Fumes - Passion Will Only Take You So Far Without The Purse

 

The expenses and overhead that accompany making a Small Business become big, are becoming bigger and bigger day by day, making it increasingly difficult to compete and pass on the types of generational businesses we were used to seeing pass through 10 and 20 years ago… The ones that grew into Walmarts, Targets, McDonalds and other behemoths.

These big players have deep pockets, which affords them pricing power, volume discounts, unlimited advertising budgets; giving them national branding, exposure and presence.

Even harder for the small guy….Red Tape, hoops to jump through, bureaucracy equals a higher cost of doing business, more time spent with paperwork and attorneys and less time spent on business, the days of doing business on a handshake are over unfortunately, for good…

Small Business can’t run on fumes, they need sufficient capital to run smoothly, this is the biggest challenge – Passion will only take you so far without the purse, because there is a lot of downtime before you can build a successful business, you may need to try many different strategies, before you find the right one – and this trial and error can be costly without revenue or profits.  As passionate as business owners are, when the bills start coming in and the lights need to stay on, they may move on….

Luckily, Alternative Online Lending Solutions such as Kabbage are now available, making it much easier for Small Businesses to access capital.  These types of sites, cut out the red tape, with instant lending decisions, no paperwork, no faxing, no unreturned phone calls, no waiting weeks for bad news…. They are giving it to you strait forward and fast – This is why they are gaining popularity in the Small Business Arena.

(http://www.kungphoo.com) is an easy to use, Dynamic Advertising Marketplace. You can buy, sell, promote or search for anything collectively with like-minded individuals by creating purpose-based ‘circles’ that people can join to talk about or take advantage of. Listings are promoted within the kungphoo marketplace, Social Media and across the web.

 

Follow the PHOO!

Kick Your Advertising and Promotion Up A Notch!

Small Business, Big Dilemma

There is a big dilemma facing Small Business:

How do I advertise my business?

The internet is one big advertisement right?

Wherever you go you are plastered with ads, popups, email blasts etc… you don’t want to see the ads? Than pay me you are told.  You are profiled based on your demographic, geographic, shopping history and many more traits that advertisers can find about you…

The big question, is any of this doing anything for the average Small Business owner’s advertising efforts, the answer is most likely a BIG NO! This is the Dilemma –

Most of the time you will not see ads for mom and pops or local dry cleaners, or your etsy shop owner or ebay seller – the ads you see will be from the bigger players with the bigger budgets…

So where are the Small Businesses turning to online??

1) They are told you need a Facebook Page, very true – In today’s society you need a Social Presence, Some customers will like to check your facebook page and its good for the search engine ranking as well.. How much SALES will an actual small business derive from a facebook page, its to be determined and depends on the nature of the business and following you can create about your business, product, or service.  A facebook paid ad will certainly ramp up views of the ad and allow you to target a specific demographic, but can be costly for a Small Business with no to Small Advertising budget.

2)Website – This one is purely obvious, but with millions of websites, unless you are promoting it, you are just like a storefront business on a backstreet without a sign, and not many, if any at all customers will come inside.

3)SEO & Pay per click – Here’s a big one many people are touting, and its definitely big if you can take advantage of it.  Again, this sort of becomes an advertising budget game, because the bigger players or players with more clout, can sometimes own the market or the 1st 2 pages (which are the only pages that matter).  This should definitely not be ignored, because these are the customers that are looking for you – hot and ready buyers vs passive buyers that you may find on a facebook.

4)Marketplace / Classified Websites – Here’s one that the Smaller Businesses are certainly turning to for instant exposure.  The key here is instant exposure, the power to be able to place an ad, many times for free into a crowd of people seeking what you are selling is what is appealing to many Small Business Owners, online sellers and advertisers.  Another nice part about a marketplace is you can think of it as a an online mall and a website as a one off store… So the nice thing about the mall (marketplace) is you get the traffic, which can sometimes result in unintended purchases.

Now you can see the big Dilemma facing Small Business, where do I turn, where do I promote my business??

There are lots of options, but if you don’t have a big budget marketplace and classified websites are a great place to start, to gain some instant exposure and awareness and point people back to your website.

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Kick Your Advertising & Promotion Up A Notch!

 

 

 

Why Kungphoo is Not Like The Others

Here to tell you WHY kungphoo is NOT like the others!

Lots of sites make you BIG promises and many require BIG budgets to place ads, advertise or promote your business in noisy or uncharted environments, most of which Business simply cannot afford monetarily or time wise.

Kungphoo is NOT like other sites or services and here’s why:

The others are restricted in nature, kungphoo is NOT, we are FREE and offer FREEDOM!

The others are flat in nature, kungphoo is NOT, we are ROUND offering connectivity and zero angles!

The others are Status quo, kungphoo is NOT, we have BROKEN AWAY and BUSTED THROUGH!

The others are Noisy and without purpose, kungphoo is NOT, we are all PURPOSE BASED so the noise is ELIMINATED!

The others  are short term, kungphoo is NOT, we provide BRANDING and DO NOT EXPIRE options so you can BUILD a CAPTIVE, LASTING AUDIENCE!

The others are labor intensive, kungphoo is NOT, we offer a dynamic, differentiated marketplace where you can SIMPLY  place branded ads with ONE CLICK!

Come take a bite out of different at kungphoo… hope see you in the dojo!

 

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Kick your Advertising & Promotion up a notch!

 

Free Platform To Promote Your Business Online

 

Free Platform To Promote Your Business Online

With the influence the internet has on almost every aspect of our lives today, it makes perfect sense for business to move online. Most of us are accustomed to retailers selling content on the web, and the number of consumers purchasing products and services electronically is rising exponentially. A free platform for buying & selling and promoting your business is a potential hot spot for convenience, efficiency, and success.

A Brief Overview

A free platform is available to just about anyone – those looking for specific items, as well as those extending merchandise to purchasers. Much like on social media websites, these people can unite together in groups, converse about their needs and offerings, and carry out transactions over the web. It is the next step in retailing and obtaining goods in the cyber arena.

A Community For Purchasing

For those who browse the web for deals and steals, as well as particular products and services, a communal system for consumers and businesses is like an oasis of comfort, ease, and purchasing opportunities. When using this kind of online platform, buyers can search and find groups of people who are looking for the same products as them. Moreover, consumers can join groups and meet sellers who are offering exactly what they want. Customers can converse with each other about the things they have purchased from online retailers, and contact retail businesses that appeal to them. This creates a fun and relaxing shopping environment, as well as one that is extremely easy to maneuver.

A Hub For Sellers

In much the same way, these free online platforms are beneficial for those selling goods as well. Small businesses that are scoping out a clientele can get in touch with consumers and start conversations about desired commodities and services. Marketing a business online is easier than ever with such a system. By getting into other groups of buyers and sellers, a company can promote their goods and provide for a demographic that suits them perfectly. Building a loyal client base and establishing a trusted reputation becomes even easier when using a community like this.

Convenience Is Key

Taking the leap to join the cyber crowd of customers and business people is a smart choice for those searching for a convenient and efficient method for obtaining the products they want or marketing the goods they offer. People are more open to online commerce than ever before, and the trend is only going to continue. Anyone can take advantage of this useful shopping technique.

Visit Kungphoo at http://www.kungphoo.com a free platform to promote you business online for free.

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Kick your Advertising & Promotion up a notch!

 

Kungphoo Launching Lots of Tools for Small Businesses & Advertisers

Introducing to my Left, fighting out of the red corner….

KUNGPHOO

Folks we have launched a new kungphoo home page, making it more user friendly for advertisers looking to post ads and consumers looking to find those ads in the first of its kind marketplace.

Advertising, has truly never been so easy as it is now, with kungphoo.

Now you can:

Post Branded Ads with one click – no waiting, no verifying, no flagging, no blocking, no friending – NO, NO, NO… Just say NO! (Sorry, we got tired of jumping through hoops, so yeah we did something about it)

Invite – Your circle is a captive, branded ad where you can invite interested parties to come and discuss your ad or your topic of choice – whether you are selling products or services, promoting your core business or brand, offering a deal, or just looking to reach a new audience with your marketing message… you can do it with a kungphoo circle in a matter of minutes!

Build – Build a captive audience for your ad – unlike other ads that expire and disappear out of the realm of existence, kungphoo ads never expire if you like – so your ad takes on a life of its own… you can build a captive audience of interested people discussing, sharing, and inviting others into your circle to discuss your message and build a tribe of advocates to move you up in the social sphere….

Purpose – what are we here for, seriously? Well look, we know why we post an ad, promote our business, advertise… yeah we want more business, we have purpose – but we all want more – when everyone wants more, it creates a lot of noise from a lot of people striving to be heard and a lot of times no one is heard – this is what you find in big social media, a lot of noise makes it hard for you to rise above… With a kungphoo purpose based circle, find the people who care about your message.

Don’t Blink – there’s a lot more kick right around the corner, we’re launching lots of never seen before tools for Small Businesses and Advertisers to extend their reach without extending their pockets… Please stay tuned to for the show!

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Kicking your advertising & promotions up a notch!

Do U Chase or Let It Come? Here’s a good one for all you bloggers…

Do u Chase or let it come???

Since we have a lot of bloggers reading the blog this should be an interesting topic and question???

The best ideas are the ones that just come to you right??? The one where you’re just going about your normal everyday life, and BAM – there it is, OMG I need to write this blog! I need to invent this product! I need to start this business!

BUT, when you go chasing, what happens… YOU end up with a one sentence page with a lot of white space. Well if you’re a writer or blogger you need to go chasing, you need fresh content everyday – of course you would love those aha moments to happen everyday, but those can be few and far between.

So, if you’re a writer ( or even if you just write checks ) Do u Chase or let it come???

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Kicking Your Advertisements and Promotions Up a Notch!

 

 (http://www.kungphoo.com) is an easy to use, dynamic social marketing and commerce platform. You can buy, sell, promote or search for anything collectively with like-minded individuals by creating purpose-based ‘circles’ that people can join to talk about or take advantage of. Listings are promoted within the kungphoo marketplace, Social Media and across the web.