Marketplaces Vs Ecomm – who’s winning the online war?
There are two schools of thought for Small Businesses or online retailers looking to push product through the web…
So what’s the correct answer?
Should you be advertising products on Marketplaces or an ecommerce website and what the heck is the difference?
Here is the MAJOR difference and why most people are doing both.
Your own ecommerce website is great, but you are limited to driving people there directly from outside sources such as search engines, social media, or content creation.
Marketplaces bring in people from all walks of life, searching for all different things – the STUMBLE UBON effect – no pun intended.
What does that mean for your business, product, or service that you are advertising?
The truth, not all people want to buy from just one business, they want CHOICE, COMPETITION, VALUE, INFORMATION – the marketplace provided all these things for consumers and drives down PRICE!
Most Marketplaces or classified websites are very keen when it comes to indexing your ads with keywords, and you can control those terms for SEO purposes making you appear on even more search engines.
An ecommerce website is a larger commitment for the business owner, while posting on classified sites or in marketplaces many times can be free and fast exposure to s slew of people seeking what you are selling – where else do you find that???????????????????
(http://www.kungphoo.com) is an easy to use, dynamic marketplace and commerce platform. You can buy, sell, promote or search for anything individually or collectively with like-minded individuals, by creating purpose-based ‘circles’ that people can join to talk about or take advantage of. Listings are promoted within the kungphoo marketplace, Social Media and across the web. There is nothing like it on the web, so join today and start advertising free!