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Small Business, Big Dilemma

There is a big dilemma facing Small Business:

How do I advertise my business?

The internet is one big advertisement right?

Wherever you go you are plastered with ads, popups, email blasts etc… you don’t want to see the ads? Than pay me you are told.  You are profiled based on your demographic, geographic, shopping history and many more traits that advertisers can find about you…

The big question, is any of this doing anything for the average Small Business owner’s advertising efforts, the answer is most likely a BIG NO! This is the Dilemma –

Most of the time you will not see ads for mom and pops or local dry cleaners, or your etsy shop owner or ebay seller – the ads you see will be from the bigger players with the bigger budgets…

So where are the Small Businesses turning to online??

1) They are told you need a Facebook Page, very true – In today’s society you need a Social Presence, Some customers will like to check your facebook page and its good for the search engine ranking as well.. How much SALES will an actual small business derive from a facebook page, its to be determined and depends on the nature of the business and following you can create about your business, product, or service.  A facebook paid ad will certainly ramp up views of the ad and allow you to target a specific demographic, but can be costly for a Small Business with no to Small Advertising budget.

2)Website – This one is purely obvious, but with millions of websites, unless you are promoting it, you are just like a storefront business on a backstreet without a sign, and not many, if any at all customers will come inside.

3)SEO & Pay per click – Here’s a big one many people are touting, and its definitely big if you can take advantage of it.  Again, this sort of becomes an advertising budget game, because the bigger players or players with more clout, can sometimes own the market or the 1st 2 pages (which are the only pages that matter).  This should definitely not be ignored, because these are the customers that are looking for you – hot and ready buyers vs passive buyers that you may find on a facebook.

4)Marketplace / Classified Websites – Here’s one that the Smaller Businesses are certainly turning to for instant exposure.  The key here is instant exposure, the power to be able to place an ad, many times for free into a crowd of people seeking what you are selling is what is appealing to many Small Business Owners, online sellers and advertisers.  Another nice part about a marketplace is you can think of it as a an online mall and a website as a one off store… So the nice thing about the mall (marketplace) is you get the traffic, which can sometimes result in unintended purchases.

Now you can see the big Dilemma facing Small Business, where do I turn, where do I promote my business??

There are lots of options, but if you don’t have a big budget marketplace and classified websites are a great place to start, to gain some instant exposure and awareness and point people back to your website.

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Kick Your Advertising & Promotion Up A Notch!




54 Thoughts on “Small Business, Big Dilemma

  1. This is such a common question and an ongoing question. It is hard to advertise and really reach your audience as a small business it seems. Thanks for offering some solutions.

  2. Great ideas – I’ve had 2 websites for the past 5 years and have tried all these mechanisms for advertising. Do you find one more powerful than the others?

  3. Totally agree with the advice you just gave. It’s hard to start up advertising when you have a sparse budget. Classified are good, but I would also throw in hiring an intern for help . Just my 2 cents.

  4. Fi Ní Neachtáin on April 13, 2015 at 7:45 am said:

    I’ll pass this post onto my friend who is launching her business website today. Thanks for the information.

  5. Great advice. As the owner of a small business and a newbie blogger, I find it very difficult to get our name out there. Will definitely be looking into #4.

  6. Oh that’s definitely a tough one, thanks for your suggestions!

  7. Thanks for offering some solutions. Very helpful!

  8. Those are some great ideas! Thanks very much – I’ll try some of these with my site!

  9. All great ideas. For me, social media pages have been the most effective ways to get readers for the blog.

  10. Awesome tips! Social Media is so huge. That’s one thing I tell my friends with businesses they must have and use!

  11. Robin Rue (@massholemommy) on April 13, 2015 at 10:57 am said:

    These are all great ideas. I think it’s so competitive out there these days and social media is definitely the way to go.

  12. Great info! I use social media all day everyday to get my blog out there.

  13. I don’t even like to look for a restaurant online these days and not see a Facebook page with at least something. I’m surprised when a business doesn’t have a social presence.

  14. Great tips!! So many of these can work. Our problem is living in a very small mountain town, that if you’re not of a certain religion, many don’t want to even help promote you. Word of mouth for my business is the best! 🙂

  15. Great advice. I had bad luck with a Facebook ad. I do better promoting for myself.

  16. From personal experience, I know that even if you’re a very small business, people will still check out your website before doing business with you. But to actually connect with people — I agree with you in that social media (Facebook) is the way to go. It’s such a personal way of staying in touch with current and potential customers.

  17. Thanks for these great tips. I’ve often thought about pay per click, but I don’t think I have the funds to outdo the other sites.

  18. Ooh – great info here! Very helpful!!

  19. Great information. This is super helpful for me.

  20. You always post the most helpful information – especially when it comes to small businesses! Thanks for sharing such great advice!

  21. Just keeping up with social media is almost a full time job! It’s a necessary evil, but I had much rather spend more time writing.

  22. This is such a great post. so many good points- I am working with a company on rebranding and relaunching their site- and I have a better of idea how to help them. Thanks!

  23. Great information – and there are many ways and points to market online – I just started by picking a tactic to work pieces together and that grew – it can be so overwhelming and frustrating for many

  24. Small businesses and start-ups definitely have a disadvantage to established corporations. It’s good that you can build networks of businesses though.

  25. Kathy on April 13, 2015 at 6:50 pm said:

    Lots of great information. There are so many ways to get your business out there. You just have to make sure to work at it. I definitely think social media is a huge part of getting it out there.

  26. Ann Bacciaglia on April 13, 2015 at 6:57 pm said:

    This is a great post. Full of great information i will share with my sister. She is just starting a business.

  27. These are excellent tips for a newbie. I know that when first started blogging I had no clue that you had to advertise to get people to your site.

  28. These are some great tips…I’m just starting to follow many of these as of late!

  29. This is great! My SIL and Bil are starting, well I guess already have started a business and I think this would be perfect for them to know. Best to start off knowing than doing all the wrong things. Great info!

  30. Kristen on April 13, 2015 at 9:40 pm said:

    This is such good info. My cousin started a chiro practice and did a bunch of advertising trys. It was interesting to see what worked and what didn’t

  31. Yeah small businesses tend to waver in the world where big industry gets all the attention. It’s nice though when people seek out the small business. Great advice.

  32. It’s vital for bloggers and small businesses alike to have a social media presence. It’s the most surefire way of attracting potential readers or customers.

  33. These are some great tips for small businesses just beginning to navigate their way around promoting themselves online. The tried and true basics that produce results.

  34. I find myself in this position every few months when I feel it is time for something fresh. Reading this has me inspired that it is possible.

  35. R U S S on April 14, 2015 at 2:26 am said:

    And, it’s all because of these things that business owners should ensure that they’re smart about where they promote their service or their products. Great post, as always!

  36. michele d on April 14, 2015 at 6:32 am said:

    Your so right. I’ve never thought to use a marketplace but I am sure it works wonderful for traffic. Gotta do that soon!

  37. I totally agree to all of this. Small businesses are now taking advantage of the social media these days. I think every business here in our area has their own Facebook pages.

  38. Advertisement really is so expensive for a business just getting on it’s feet but is so helpful at the same time. It is tough to get your name out there. Social media and communities are the best way to go if you are on a budget.

  39. I never thought about classified ads. I need to check that out.

  40. With social media, small businesses have such an advantage today!

  41. CourtneyLynne on April 14, 2015 at 11:43 am said:

    its crazy how much Facebook & Twitter can help a business! When I was modeling…. This was back in the MySpace days, if it weren’t for myspace I would have never landed the huge campaigns I did! Or even signed with ford models….I think this is the same these days with businesses,/blogged etc & Facebook/Twitter! More people see these pages than you realize & just because they don’t give your page a like, they still see what’ your business is up to!

  42. I am finding Facebook more and more frustrating to manage. I know some really big bloggers with hundreds of thousands of followers and they do all the right things, but such a small percentage sees their posts. Its hard for smaller sites like me when you have thousands of followers but like 20 see your posts. It doesnt really make me motivated to push it more.

  43. Your advice is right on the mark and I agree with you! Facebook and Twitter, even Pinterest and Google+ have really been traffic drivers to my post! They are so essential!

  44. Rebecca Swenor on April 14, 2015 at 4:02 pm said:

    This is an awesome post indeed and very informative to small businesses. I love what you do for the lil guy. Thanks for sharing.

  45. Facebook is a great place to market your business but it is so frustrating to grow your brand there. I hope that I can find something good to use.

  46. Bonnie @ wemake7 on April 14, 2015 at 7:04 pm said:

    I totally agree. My husband and I own a small business and have started small by adding the business to online listings and a facebook page of course.

  47. Look around for the local community “yard sale” type pages for your area. We find a ton of people looking for services like we offer in there and they are usually ready to order.

  48. Great start for a small business!

  49. eliz frank on April 15, 2015 at 9:13 am said:

    It’s a very competitive marketplace and those who ignore the advice will lose out in the long run. Great points made.

  50. Great tips, as always, and thank you for that. Using social media has been a big help in promoting our blog.

  51. I need to work on quite a few of these. Not only with my blog, but I also just started selling Avon and since I only wanted to do it online I think it will take a lot more work.

  52. myrabev on April 15, 2015 at 4:59 pm said:

    It’s a fierce world out there for small business and you have nicely highlighted the current struggles that small businesses are facing. Great post

  53. The classifieds are a great avenue to go, widely seen and something I hadn’t thought about before- thanks! 🙂

  54. Debbie Denny on April 17, 2015 at 7:31 am said:

    Fantastic advice. Good solutions also.

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