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​While people spent lots of time on social networks (more than 6 hours a month for males and 8 hours a month for females) it still remains a very small source of e-commerce traffic.

Conversion rates and order sizes are also actually much smaller for social referrals compared with Search and Email according to MonetateThe main reason for this is because social purchases are for the most part unintended.  Customers are buying something they didn’t know they wanted. 

So are you wasting your time promoting on social networks; trying to get more likes, tweets, etc.? Probably not, since for the most part Social Commerce is still very much in its infancy and the trend line is pointing in the right direction.

Pinterest seems well-suited for commerce and seems to be trumping the competition.

If you are looking for more Pinterest followers and are willing to follow back than come over and join the Business Pinterest Follower Exchange.


19 Thoughts on “Social is still a Small Part of e-commerce Traffic

  1. Julie Wilson on April 26, 2013 at 10:26 am said:

    You always have great information.  Thank you so much for putting this together:)

  2. Loretta on April 26, 2013 at 10:27 am said:

    Wow, guess I need to dig up that Pinterest account I’ve never used!

  3. teresa on April 26, 2013 at 10:37 am said:

    Love the visual charts, thanks for taking the time to share them.

  4. Tiffany Hampton on April 26, 2013 at 10:47 am said:

    Great information, very useful for my business!!!

  5. Hadn’t really thought Pinterest had this much potential. Thanks for the information.

  6. Maria Fontaine on April 26, 2013 at 11:06 am said:

    Thanks for the graphics !!  Makes it much more clearer with you see it like this!!  Thanks!!

  7. Laurie Hagedorn on April 26, 2013 at 12:13 pm said:

    Wow – great article! I love the visuals of Pinterest and you brought it home with the graphs here, too! Thank you Kungphoo!

  8. Jaquetta Bellamy on April 26, 2013 at 1:04 am said:

    Wow!!! grin I dabbled with Pinterest for a couple of days but then cut that out of my marketing plan. So not a good choice. Thanks for putting this in perspective, I will now devise a new strategy grin Thanks a bunch grin

  9. Heather Real on April 26, 2013 at 1:10 am said:

    guess I need to pay attention!

  10. Dov Shapira on April 26, 2013 at 1:10 am said:

    Social networks is very important and I love what I read here

  11. So, where does that leave your local flower shop?

  12. Veronica on April 26, 2013 at 1:28 am said:

    still having a challenge monetizing social media

  13. We have been in ecommerce since 1999. Social is a means of letting more people to know about us since Googles algorythm changed giving more weight to Amazon and Walmart and relegating legit niched ecommerce sites to the end of the line. I shut down my pinterest account because pictures posted without permission are in copyright infringement. Someone will start suing and I dont want to be there when that happens

  14. Deborah on April 26, 2013 at 3:06 am said:

    I love Pinterest.  I have not really utilized it for sales yet.  I’m just connecting and sharing information about my business.

  15. Good data!

  16. Yvonne Brown on April 26, 2013 at 9:59 am said:

    Great visuals! Thanks!  They were helpful!


  17. Stephen on April 26, 2013 at 11:18 am said:

    This is good info to apply to your site as well!

  18. I had no idea that Pinterest was so far ahead of Facebook… guess I better get with the program! -;)

  19. usually posts some incredibly intriguing stuff like this. If youre new to this site

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