While people spent lots of time on social networks (more than 6 hours a month for males and 8 hours a month for females) it still remains a very small source of e-commerce traffic.
Conversion rates and order sizes are also actually much smaller for social referrals compared with Search and Email according to Monetate. The main reason for this is because social purchases are for the most part unintended. Customers are buying something they didn’t know they wanted.
So are you wasting your time promoting on social networks; trying to get more likes, tweets, etc.? Probably not, since for the most part Social Commerce is still very much in its infancy and the trend line is pointing in the right direction.
Pinterest seems well-suited for commerce and seems to be trumping the competition.
If you are looking for more Pinterest followers and are willing to follow back than come over and join the Business Pinterest Follower Exchange.